Creating Memorable Branding Experiences
Luv-a-Duck Dux Kitchen with Adam D’Sylva
An exclusive one-night-only bespoke Luv a Duck ‘pop-up’ restaurant with a menu created by celebrity chef Adam D’Sylva for 40 guests with a special twist. Turning the concept of VIP dining on its head and showing the world how easy and delicious it can be to cook with duck!
The Brief
The team at ENGAGE were tasked to create a memorable, PR-worthy experience that attendees and influencers would want to talk about, share and attend. Working closely with sister agency Disegno, we were asked to subvert the expectations of attendees in a positive and fun way (i.e.. an event that both lives up to the hype, but also surprises with the reveal), whilst enabling the creation of content that challenged the existing perceptions around duck.
The Execution
DUX Kitchen was an exclusive one-night-only bespoke ‘pop up’ restaurant at Rokeby Studios in Collingwood, created with Celebrity Chef Adam D’Sylva as the face of Luv A Duck. 30 social media influencers & 10 competition winners dined on an 8-course duck degustation with sponsored The Rising Chardonnay & Pinot Noir, and Plumm glassware.
The ‘twist’. A surprise reveal at the conclusion of the night that their meals were prepared by 8 amateur cooks, proving anyone can cook with duck!
INSTALLATION
Playing on the concept of surprise and original team design, guests were delighted by an overhead installation using 500 red Luv a Duck trays.
SELFIE NEON WALL
A custom Luv a Duck red neon heart and branded black & gold duck wall created the perfect backdrop for influencers to take their selfie photos and upload to social media platforms
DUCK SCRABBLE
A fishbowl with 20 key words were provided to guests to encourage them to get creative with their dishes and photo opportunities.
DUCKISMS
This was a play on words created for the bathrooms – strategically placed on the mirrors the duck/food quotes were fun and playful, even the bathroom was a social media worthy experience!
GIFT BAGS
Lasting impact with Luv a Duck products, accompanying ingredients, recipe cards, Plumm glassware and a bottle The Rising wine were gifted to each attendee at the conclusion of the event
The Result
The activation succeeded in creating a memorable, PR-worthy experience that generated organic content, providing multiple opportunities to share and talk about their experience across many social media channels. It elevated the Luv a Duck brand to the next level.
" Engage proved they understood the brief & showed just how to deliver a memorable event, but most importantly, they got the brand & interpreted it in their own exciting way. "
— Mark Malak | Marketing Manager, Luv a Duck
