Creating Memorable Branding Experiences
Little Projects Signature Broadbeach Ground-Breaking Activation
Little Projects, an international-award-winning Melbourne-based property developer, is making its debut on the Gold Coast. Signature Broadbeach is another premium address from Little Projects, with a proud history of creating innovative, superior quality homes that are rich in amenity and delivered to an impeccable standard. With construction now underway, this was an opportunity to celebrate with an official groundbreaking ceremony on-site in the Broadbeach sun.
The Brief
Positioned just metres from the ocean and in close proximity to the Gold Coast’s most dynamic dining and retail precinct, Signature Broadbeach offers a lifestyle of sun, style and ease. Designed by Rothelowman with refined interiors by SJB, every apartment at Signature is oriented towards the ocean, capturing spectacular views. A big consideration when in the planning stages for Little Project’s ground-breaking ceremony was how to capture this in a typically formal event setup. With objectives that included providing key stakeholders with the opportunity to celebrate a key milestone in construction and generating collateral to be used in marketing in the future, ENGAGE took inspiration from the stylish, quality interiors and stunning location to create a memorable experience marking of the occasion.
The Execution
A stunning 24 degree day prvided the perfect backdrop for the transformation of the site: a huge flat carpark that had previously housed the pop-up display suite. A clear-span marquee anchored the space and a team of fantastic suppliers brought in stylish furniture and staging that spoke to the finishes of the Signature Broadbeach interiors, with touches of white marble, gold accents and clean lines. A fresh and generous grazing table reflected the quality level of execution and sparkling water, champagne and beer kept guests cool whilst they mingled under the briliant sunshine.
Striking signage brought the architecture and landscaping of Signature Broadbeach to life, providing a backdrop for the “ground-breaking” photo opportunites, which were enjoyed not only by the Project team, but also by buyers who had flown in to be part of the occasion.
The Result
The abundant sunshine and premier location ensured that the 70-plus guests enjoyed the hospitality and listened attentively as the Signature Broadbeach journey to date was celebrated. We received hugely positive and complimentary feedback from our client regarding the styling and our agility in managing the event within the short timeframe we were given for production.
Ground-breaking ceremonies are just one of the key property development events in the life of a development project. The others include a topping-out ceremony, the project media launch, investor and supplier events, and of course, the final celebration that signals the completion of the project. These events play a significant role in building the character of a project and endearing it to the local community, regardless of scale or whether the project is commercial or residential.
“ With our team based in Melbourne, it was a huge relief to be able to hand over the event to ENGAGE, who worked tirelessly to deliver what turned out to be a spectacular event. We will definitely be appointing ENGAGE to assist with future events. Thanks team! ”
— Lauren Rielley | Marketing Manager, Little Projects
